When you enrol, you receive a coursebook and access to various online learning and support tools. Here are samples of some of the materials and online resources.

Sample chapters from coursebook

As part of the learning package you will receive a coursebook for each module you enrol on. You can view sample chapters for the following modules:

Marketing Planning (211k PDF file)

Marketing Communications (194k PDF file)

Marketing Management in Practice (214k PDF file)

Please note that there are currently no sample chapters for the Marketing Research Information modules. However coursebooks for this module will be in a similar format to the above samples.

Online resources

Also included in your learning package are various online resources. The following are sample pages from some of these resources.

The online glossary allows you to search key marketing and business terms.
Click here to view a sample page from the online glossary. (17k GIF image)

The model resource gives you access to key models that are relevant to the CIM syllabus and you will have plenty of opportunities to apply these models throughout your learning.
Click here to view a sample page from the online model resource. (11k GIF image)